As the 4th of July weekend approaches, the media will be entirely too busy reporting on drunk driving fatalities. This is one of the deadliest weekends throughout the year for alcohol-related crashes. During the four-day holiday in 2014, 164 people were killed in drunk driving crashes – a 50% increase over an average day.
MADD refuses to accept this as normal. And, this week, we are proud to announce an enhanced partnership we believe will save lives – begining this weekend!
MADD introduced the phrase designated driver to the American lexicon 30 years ago in 1986. This week, I am pleased to say that Uber has evolved the definition of “designated driver.” So, that in addition to your non-drinking driver or public transportation, Uber is standing by as well as MADD’s official designated driving app.
For almost a decade, MADD has put technology at the forefront of our Campaign to Eliminate Drunk Driving®. Two years ago, this July 4th, we announced a partnership with Uber to keep drunk drivers off the road. As a team, we have spent the last two years raising awareness about the dangers of drunk driving by coordinating events with local and national leaders, participating in public service campaigns, and encouraging both riders and drivers to leave the keys at home and keep their communities safe.
Uber, like MADD, cares about our cause of getting drunk drivers off the road. They care about rider and driver safety, and they are dedicated to research that helps reduce drunk driving.
This holiday weekend, like all weekends, we want Americas roads to be safe and rid them of drunk drivers. Please join our mission to end drunk driving by donating today. Uber will DOUBLE your donation.
Together, we will make a difference. Have a safe July 4th weekend. Thank you and God Bless America!