A new ad from Verizon sends the exact message I try give my girls daily, this ad sends the message to tell our girls they are “pretty brilliant” too.
Verizon has a campaign called “Inspire her Mind”. This campaign focuses on inspiring parents and girls to stay engaged with all things STEM. Research shows there is a significant drop-off in women interested in these fields between childhood and adulthood, from 72% to 55%. Women make up half the workforce in the US. Yet, as far as STEM jobs go, we only hold 25% of the jobs.
Our words have a huge impact on our girls. Inspire their future by telling them how smart they are and how imaginative they are. Encourage them to get dirty, to look for bugs, go camping, let her find out how things work and let her build things. Through play time and family time we can spark our girls imagination in subjects like science, technology, engineering, astronomy and physics.
Verizon website dedicated to this campaign includes various videos and facts with in-depth insight, facts and figures from research studies. It also features women who are established in stem jobs.
We need to work together to be make a significant change in the lives of our girls.